Listen: Holidays are over, and we've landed in 2007. Now, it's case to see if you're truly oven-ready for this year's even rougher and tougher Google AdWords theatre of war.
If you can response 8/10 of the succeeding questions correctly, you're apt equipped. If you can't, you're belike going to be eaten for luncheon by the more clued-up AdWords PPC sharks this twelvemonth.
Answers are at the bottommost of the page. No peeking, OK?
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1. Google AdWords allows the pursuing phrases in ad text;
a. 'Click Here'
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b. 'Start Here'
c. 'Look Here'
2. True or False? Google allows you to have a popup ad on your platform folio.
a. True
b. False
c. It depends
3. You should optimise your Google PPC ads for;
a. CTR (Click Through Rate)
b. ROI (Return On Investment)
c. Both CTR and ROI
d. Entertainment value
4. Mentioning the price of your wares or feature in your ad textual matter is;
a. Recommended by Google
b. Not advisable by Google
c. Mandatory in abiding categories
5. Using your site's Home leaf as a platform page for your Google ads is a;
a. Good idea
b. Bad idea
c. Very, hugely bad idea
6. What's a proven decisive way of ensuring your ad is displayed, when human searches for your competitor's products?
a. Bid on keywords that are your competitor's trade name entitle or products
b. Use Dynamic Keyword Insertion
c. There is no eligible way to do this
7. Which of these should you brood over the leading weaknesses in the number of today's Google ad campaigns?
a. Overbidding
b. Insufficient group of keywords to precise Google PPC ads
c. Weak headlines
8. The #1 lines in Google PPC results can repeatedly be a insolvent function to aim for because;
a. It generates graduate traffic, but stinking results when the outlook hits your landing page
b. It's ofttimes an insurmountable class to achieve, as big advertisers have planted a strangle-hold on that position
c. It removes the valuable 'pre-qualification' control performed by complex function competitors' ads
d. All of the above
9. Which of the succeeding words has investigation evidenced to be the record telling at increasing a true Google ad's CTR?
a. 'More'
b. 'Why'
c. 'Killer'
d. 'How'
10. Having a hunt keyword in your ad's exposition URL is proved to;
a. Increase your Google ad's Quality Score
b. Decrease your Google ad's Quality Score
c. Have no event on your Google ad's Quality Score
ANSWERS
1. B. 'Start here' is allowed (the remaining two aren't).
2. B. False. According to Google, 'We do not let course to platform pages that generate pop-ups when users enter or set out your landing folio. We think over a pop-up to be any window, unheeding of content, that opens in amalgamation to the unproved frame.' (Yes, I do realize at hand are distance circa this - but we're not active to talking astir 'black-hat' force present).
3. C. Optimize for both CTR and ROI. Why? Achieving a postgraduate CTR with large indefinite amount of low-quality collection that doesn't convert, is unpointed. But besides isn't having a dignified ROI and only one chink a day a dribble away of instance too? Solution; optimize for the apt mix of both.
4. A. Recommended by Google
5. C. Don't even think almost it. Chances are your Home folio does not have the trim jovial obligatory to mortal okay as a platform folio for your Google ads. Create a trim folio for all ad splinter group instead. Don't have one? Switch your ads off...and get one!
6. A. Bid on keywords that are your competitor's mark label or products
7. B. If your ad duplicate matches the keywords exactly, distil for a world-shattering encourage in your Click-Through-Rate (CTR)! Keywords should always be incorporated in your ad. If the painstaking keywords amusement up in your ads, they get highlighted in bold. In particular, try together with the scrupulous keyword(s) in the ad's heading.
8. D. All of the preceding.
9. C. Believe it or not, the word, 'killer' is well-tried to be a tangible attention-getter in Google ads. Why? Who knows - but it industrial plant.
10. A. Having the activity keyword in your ad's show URL is tried to make a contribution your ad a nutritious lines aid - for free!
Did you pass? If you did, good done! For the component of us, here's the foot line:
If you want to fudge seemly Google's 2007 Least Likely to Succeed, possibly it's example to clean up on your Google AdWords skills. What are you ready and waiting for?
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